I've been involved in the creative scene for a solid 19 years, through branding and advertising agencies alike in both London and Amsterdam. London was my base for most of my career as a senior designer, working across brand work and a lot of pitches. Then, I took my talents to the canals of Amsterdam about five years ago to begin another chapter.

I get a kick out of crafting fresh brand and campaign look and feels, with accompanying design systems. Making sure design systems are on point to keep the brand looking professional and consistent across all platforms is key. I've got a soft spot for brand consistency. There's just something satisfying about nailing down that visual language, so it's tight no matter where your eyes land.

I enjoy weaving storytelling into design concepts. It's like a secret sauce: blend brand consistency, authentic design, and a dash of storytelling.

I geek out on design systems. It's like building the ultimate playlist, but for brands. Making sure every note hits right, whether it's on a website, app, or a good old-fashioned billboard. Because who doesn't want a brand that's consistent, good looking and memorable.

Creating strong brand look and feels, spinning design concepts, and adding that storytelling spice it's all about making work that not only looks good but feels good too.

I'm just happy to keep the creative flow going. Bringing new brands to life, shaping their stories, and making sure every design tells a tale.

Passionate design enthusiast rooted in branding and creative design, specialising in branding, corporate ID system innovation and art direction. Currently Amsterdam-based with 19 years of experience in visual communications, graphic design, art direction, concept development, digital illustration, branding, and social media design.

+ 19 years experience
+ London
+ Amsterdam

+ VEGA School of brand communications and advertising, Johannesburg South Africa
+ BA Degree in Brand communications specialising in art direction
+ 2004

DESIGN ART DIRECTOR / DESIGN LEAD / BRAND CREATIVE
DESIGNBRIDGE AMSTERDAM
End March - Beginning April 2024
+ Design Direction
+ Brand Creative
+ Creative Design
+ Look &Feel

DESIGN ART DIRECTOR / DESIGN LEAD / BRAND CREATIVE / DESIGN SYSTEM INNOVATOR
NOMADS AMSTERDAM
January - March 2024
+ Design Direction
+ Brand Creative
+ Creative Design
+ Thinking+ Design system innovator
+ Art Direction

CLOSED ON MONDAY
AMSTERDAM
December 2023
Design Director and Design Lead
+ Design Direction
+ Brand Creative
+ Creative Design
+ Thinking
+ Design system innovator
+ Art Direction

WUNDERMAN THOMPSON
AMSTERDAM
Brand Creative Designer
October - October 2023
Freelance
+ DESIGN SYSTEM INNOVATION
+ BRAND CREATIVE + DESIGNER
+ LOOK & FEEL DEVELOPMENT
+ROLL-OUT

DESIGN ART DIRECTOR / DESIGN LEAD / BRAND CREATIVE / DESIGN SYSTEM INNOVATOR / CONSULTANT
NOMADS AMSTERDAM
February 2023 - August 2023
+ Design Direction
+ Brand Creative
+ Creative Design
+ Thinking
+ Design system innovator
+ Art Direction

FREELANCE INDEPENDENT
DESIGN DIRECTOR + CREATIVE
WIEDEN + KENNEDY AMSTERDAM
September 2022 - December 2022
+ Design Direction
+ Creative Design + Thinking
+ Design system innovator
+ Art Direction
+ Brand Creative

180 GLOBAL / AMSTERDAM BASED
Design Director Full Time
January 2021 - August 2022
+ Design Direction
+ Creative Design + Thinking
+ Design system innovator
+ Art Direction
+ Brand Creative

NOMADS AMSTERDAM
Design Director / Art Director Full Time
September 2019 - December 2020
+ Design Direction
+ Creative Design
+ Thinking
+ Design system innovator
+ Art Direction
+ Brand Creative
+ Brand Ambassador

NOMADS AMSTERDAM
Senior Freelance Creative Designer / Art Director / Branding Creative
July - August 2019
+ Design Direction
+ Creative Design
+ Thinking
+ Design system innovator
+ Art Direction
+ Brand Creative
+ Brand Ambassador

WIEDEN + KENNEDY AMSTERDAM
Senior Freelance Creative Designer / Art Director
June - August 201
+ Creative Design
+ Art Direction
+ Brand Design

DESIGNBRIDGE AMSTERDAM
Senior Freelance Creative Designer
June 2019
+ Creative Design
+ Brand Design

FORTNIGHT COLLECTIVE LONDON
Senior Freelance Art Director / Brand Creative
May 2019
+ Art Direction
+ Brand Creative

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
February - May 2019
+ Creative Design
+ Art Direction

STINK FILMS LONDON
Senior Freelance Creative Designer / Art Director
November 2018 - January 2019
+ Creative Design
+ Art Direction

180 KINGSDAY AMSTERDAM
Senior Freelance Creative Designer / Art Director
October 2018
+ Creative Design
+ Art Direction

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
September 2018
+ Creative Design
+ Art Direction

WUNDERMAN LONDON
Senior Freelance Branding Creative / Art Director
September 2018
+ Branding Creative
+ Art Direction

UNCOMMON LONDON
Senior Freelance Creative Designer / Art Director
August 2018
+ Creative Design
+ Art Direction

MATTA LONDON
Senior Freelance Branding Creative / Art Director
August 2018
+ Branding Creative
+ Art Direction

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
February - July 2018
+ Creative Design
+ Art Direction

UNCOMMON LONDON
Senior Freelance Creative Designer / Art Director
January 2018
+ Creative Design
+ Art Direction

BMB LONDON
Senior Freelance Creative Designer / Art Director / Branding Creative
November - December 2017
+ Art Direction
+ Creative Design
+ Branding Creative

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
October - October 2017
+ Creative Design
+ Art Direction

UNCOMMON LONDON
Senior Freelance Creative Designer / Art Director
October - October 2017
+ Creative Design
+ Art Direction

CONDE NASTE INTERNATIONAL LONDON
Senior Freelance BRANDING Designer
September 2017
+ Branding Creative

BMB LONDON
Senior Freelance Creative Designer / Art Director
August 2017
+ Art Direction
+ Creative Design
+ Branding Creative

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
June - July 2017
+ Art Direction
+ Creative Design
+ Branding Creative

ANOMALY LONDON
Senior Freelance Creative Designer / Art Director/Branding Creative
June 2017
+ Branding Creative
+ Creative Design

JOHN WALTER THOMPSON LONDON
Senior Freelance Creative Designer / Art Director
January 2017 - Present
+ Art Direction
+ Visualising
+ Conceptualising
+ Digital + Print

VIRGIN LONDON
Senior Freelance Branding Creative
November 2015 - December 2015 (2 months)
+ Branding Creative
+ Art Direction
+ Visualising
+ Conceptualising
+ Digital + Print

DELIVEROO LONDON
Senior Freelance Creative Designer / Art Director
October 2016
+ Art Direction
+ Creative Design
+ Branding Creative
+ EU Market campaign rollout

MOTHER LONDON
Senior Freelance Creative Designer / Art Director
September 2016 (Present)
+ Art Direction
+ Creative Design
+ Branding Creative

VCCP LONDON
Senior Freelance Creative Designer / Art Director
September 2016 (2 weeks)
+ Art Direction
+ Creative Design
+ Branding Creative

BMB LLC LONDON
Senior Freelance Creative Designer / Art Director
June 2016 - August 2016 (2 months)
+ Art Direction
+ Conceptual Design + Branding
+ Integrated Print + Digital

WCRS LONDON
Senior Freelance Creative Designer / Art Director
February 2016 - June 2016 (5months)
+ Art Direction
+ Creative Design
+ Branding Creative

EMBRACE MEDIA LONDON
Senior Freelance Branding Creative
January 2016 - January 2016 (1 month)
+ Branding Creative
+ Art Direction
+ Creative Design

CHI&PARTNERS LONDON
Senior Freelance Branding Creative
February 2015 - December 2015 (11 months)
+ Art Direction • Branding Creative
+ Visualising
+ Conceptualising
+ Digital + Print
+ Corporate Identity

MC SAATCHI LONDON
Senior Freelance Designer
March 2015 - March 2015 (1 month)
+ Corporate Identity Design

FMS PUBLISHING LONDON
Senior Freelance Designer
February 2015 - February 2015 (1 month)
+ Magazine
+ Design + branding
+ Layout

RAZORFISH LONDON
Senior Freelance Senior Designer
January 2015 - January 2015 (1 month)
+ Design + branding
+ Visualising
+ Layout

INTERBRAND LONDON
Senior Freelance Senior Designer
November 2014 - January 2015 (3 months)
+ Design + branding
+ Visualising
+ Corporate Identity

JOHN WALTER THOMPSON LONDON
Senior Designer
March 2014 - November 2014 (9 months)
+ Design + branding
+ Art direction + concept development
+ Online development
+ Visualising

OGILVY GROUP LONDO
Senior Freelance Designer
February 2014 - February 2014 (1 month)
+ Design + branding
+ Visualising

UNILEVER LONDON
Senior Freelance Designer
November 2013 - January 2014 (3 months)
+ Design + branding
+ Story boarding
+ Art direction + concept development
+ Online development

JOHN WALTER THOMPSON LONDON
Senior Freelance Designer
July 2013 - November 2013 (5 months)
+ Branding + Design

FOLD 7 LONDON
Senior Freelance Designer
July 2013 - July 2013 (1 month)
+ Design + Art Direction
+ Branding

BANDSTAND LONDON
Senior Freelance Designer
May 2013 - June 2013 (2 months)
+ Corporate Identity + branding

JOHN WALTER THOMPSON LONDON
Senior Freelance Designer
May 2013 - May 2013 (1 month)
+ Branding and Design

QURIOUS DESIGN (BRUXELLES BASED)
Senior Freelance Integrated Designer
April 2013 - May 2013 (2 months)
+ Branding + corporate development
+ Packaging Design • Advertising

ARTHUR LONDON
Senior Freelance Designer
April 2013 - May 2013 (2 months)
+ Corporate Identity Design

HIKE DESIGN LONDON
Senior Freelance Integrated Designer
March 2013 - April 2013 (2 months)
+ Logo and brand development

UFFINDEL LONDON
Senior Freelance Integrated Designer
March 2013 - March 2013 (1 month)
+ CID development
+ Brand guideline development

QURIOUS DESIGN (BRUXELLES BASED)
Senior Freelance Integrated Designer
February 2013 - March 2013 (2 months)
+ Corporate ID + brand development

UNILEVER LONDON
Senior Freelance Designer
December 2012 - February 2013 (3 months)
+ Design + branding
+ Story boarding
+ Art direction + concept development
+ Online development

JEX ASSOCIATES LONDON
Senior Freelance Designer
December 2012 - December 2012 (1 month)
+ Brand guideline development

TEQUILA / TBWA LONDON
Senior Freelance Designer
October 2012 - December 2012 (3 months)
+ Brand guideline development
+ Brand development
+ Graphic design

UNILEVER LONDON
Senior Freelance Designer
September 2012 - September 2012 (1 month)
+ Design + branding for internal communications
+ Video research + editing

THE BRAND UNION LONDON
Senior Designer
October 2010 - September 2012 (2 years)
+ Graphic design, brand + conceptual development
+ Working with photography + computer aided design
+ Adhering to strict brand guidelines + guideline development
+ Campaign work for the launch of new product lines

ONE1000 LONDON
Mid-Senior Designer
2007 - August 2010 (3 years)
+ Working on B2B + B2C marketing campaigns
+ Designing + branding marketing material - online + print
+ Creative brainstorming

NETRO 42 LONDON
Mid - Senior Freelance Designer at February 2007 - May 2007 (4 months)
+ A variety of digital + print design aiding marketing comms for Daily Express / Sheactive / Daily Star / OK! Magazine

COMAIR JOHANNESBURG
In-house Designer
2005 - 2006 (1 year)
+ Inhouse designer for all below the line communications for British Airways South Africa

KO PRODUCTIONS JOHANNESBURG
Assistant to the producer of Fashion Week
October 2004 - January 2005 (4 months)
+ Liaising with producers, designers + fashion suppliers
+ Backstage styling + assistance

FHM MAGAZINE JOHANNESBURG
Junior Assistant to the Fashion Editor
2004 - 2004 (less than a year)
+ Sourcing + styling garments
+ Shoot assistant, liaising with designers + models

Passionate design and look and feel enthusiast rooted in branding and creative design, specialising in branding, corporate ID system innovation and art direction. Currently Amsterdam-based with 19 years of experience in visual communications, graphic design, art direction, concept development, digital illustration, branding, and social media design.

+ Design system innovation

+ Art design direction & concept development


+ Visual strategy


+ Visual UI/UX design

+ Brand creative & look and feel development

+ Information design

+ Campaign brand design & roll-out

+ Pitch presentations


+ Layout

+ Brand guidelines & look book creation

+ Logo design and branding

+ Graphic design

+ DOOH design

+ Ability to translate brand vision into creative concepts

+ Visual design vocabulary and client-facing skills

+ Excellent multitasking and ability to meet tight deadlines

+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Google applications
+ Figma

altarezazadeh@gmail.com