• + Design Director
    + Lead Designer

  • + 180 Amsterdam

  • Develop an innovative and distinctive visual design system that enhances IKEA's communication style. This concept was proposed in 2021 but was not adopted by IKEA

    + BRAND DESIGN
    + CREATIVE DESIGN
    + CAMPAIGN DESIGN
    + ANIMATION

An iconic design system, inspired by the IKEA logo

IKEA Living

IKEA Shopping

Picture frame

The graphic picture frame device aids in storytelling. Campaign narratives are presented using the picture frame concept. This means that imagery and messaging are structured and shown as if it's within a frame. Blue symbolises calmness, trust, and reliability.

Informative spotlight

The graphic spotlight highlights prices and products in a functional and informative way. We put the focus on the product and its price, leading with a yellow theme to catch attention. We use graphic imagery and product still life photos to showcase the products effectively. The goal is to provide clear information while making the products visually appealing.

It’s all about the bag. The iconic IKEA bag is our visual steer for holding all our visual elements together. When positioned to the edge of formats, it holds and frames our content, the same way the bag would hold IKEA purchases.

Shopping

Living